Organizer guide: Products (new Dashboard)

Using the previous Dashboard? See Organizer guide: How to create and manage products in Marketplace.

Products let an organizer sell merchandise, add-ons and other non-ticket items through Showpass. A product belongs to a category, has one or more variants with their own inventory and price, and can be sold on the organizer's public page, in the staff box office, or offered as an add-on during event and membership checkout.

Organizers also use products for donations when native donations are not an option, and Showpass can bundle a product with a ticket type so buyers receive both in one purchase. Both are covered under Related pages.

Before you start

  • Products are not available on the Essential plan.
  • Create at least one category before your first product. See Product categories and sorting.
  • To ship products or offer pickup, ask Showpass support to turn on fulfilment features for your organization.

Where to find Products

In the Dashboard sidebar, open Build and choose Products > All products. The sidebar group and the page title are both "Products". The word "Marketplace" still appears in category names an organizer has chosen and in references to the public Showpass discovery marketplace.

Build menu with the Products group

The Products page lists every product as a card with its category chip, name, Sold count with a progress bar, and four actions: Edit, Stats, Duplicate product and Copy product link.

The Products page

Direct path: /manage/products/ on your Dashboard domain.

Page tools

  • Create product opens the short Product setup form.
  • Manage categories opens a modal where you create, rename and reorder categories and reorder the products inside each one.
  • The Filters icon (top right) opens a panel with Search (products, variants or SKUs), Archived products (Hide archived products or Include archived products), Category and Box office visibility (All products, Visible in box office, Hidden in box office).

Filters panel

What customers see

  • On your public organizer page, each product category is a tab next to Events, Memberships and Gift Cards. Products appear under their category tab in the order you set in Manage categories.
  • Each product shows its image, name and price, a Select Option dropdown listing its published variants, and a Quantity dropdown.
  • Products set up as checkout add-ons are offered to buyers during event or membership checkout on the web.
  • Each product bought as a checkout add-on arrives as its own PDF in the purchase confirmation email, alongside the tickets and receipt, unless you exclude the PDF.
  • A product has no standalone page. Copy product link opens your organizer page filtered to that product.

Good to know

  • Organizers manage their own product inventory. The Showpass inventory count does not connect to an in-person point-of-sale system.
  • A new product starts with every sales channel switched off, so nobody can buy it until you turn one on in the Availability tab.
  • Each tab in the product editor has its own Save button.

In this section

  1. Product categories and sorting
  2. Creating and editing products
  3. Product availability and checkout add-ons
  4. Offering discounts on products
  5. Product widget: see Technical Documentation
  6. Products as donations

Related pages