Welcome back to All Access, your backstage pass to everything Showpass. Here's what's new, what's coming, and the stories shaping the event industry.
In every edition you'll find:
- Product updates
- Event industry trends
- Best practices
- & a few fun surprises
Ready to elevate your fan experience and make a little (or a lot!) of money along the way?
Product spotlights
The all-new branding suite takes centre stage this week.
Branding suite |
Email customizations |
Branded event pages |
Branded digital wallets |
Learn about the branding suite
Product Owner Eric walks through everything this release includes.
New case study: Sumo Fest 2026
A "wouldn't it be cool if" conversation between Showpass and the Calgary Japanese Community Association turned into Canada's first sumo festival, with 10,000 attendees and three sold-out shows. We partnered with CJCA to co-produce the event, providing capital, infrastructure, marketing strategy, and experience design.
Got a story worth sharing? Share your backstage story for a chance to be featured →
The all-access playlist
Last month we asked our community: what's your go-to song to add some pep to your step? The results have our team feeling energized every day.
Building next month's playlist
As spring starts to roll around, what song gets you excited for patio season, coming out of hibernation, and tackling spring cleaning?
Listen on Spotify → | Share your songs →
Thanks for spending a few minutes with us. If you have thoughts, feedback, or ideas, we're all ears. You can reach our team at marketing@showpass.com.
— The Showpass Team
P.S. You'll hear from us every so often when we have some fun news to share.