Organizer guide: Customer segmentation and AI audience building

The Customers tool lets you find, segment, and activate your audience directly from your Showpass Dashboard. You can use AI to generate smart audiences, apply filters for precise targeting, save segments for reuse, and launch email or SMS campaigns — all from one place.

What's new

The Customers area has been rebuilt with new tools to help you work with your audience more effectively. You can now describe the audience you want in plain language using an AI co-pilot, layer manual filters on top for precision, save segments for reuse across campaigns, and launch email or SMS campaigns directly from the same page. These tools work at the network level, meaning your customer data is unified across all events and organizers in your network.

Where to find it

• Sign in to your Showpass Dashboard
• Navigate to the Customers page using this link:
  https://www.showpass.com/manage/network/customers/?tab=customers

Page layout

The Customers page is organized into three main areas:

• Customer list (left side) — Shows the people currently included in your audience. This list updates in real time as you apply filters or generate audiences with AI.
• Tabs across the top — Switch between Customers, Segments, SMS campaign, Email campaign, and Ratings.
• AI chat and Filters panel (right side) — Use natural language to describe the audience you want, or apply structured filters for manual control.

Build an audience using AI

The AI co-pilot lets you describe the audience you want in plain language. It handles the targeting logic for you.

• Open the Chat panel on the right side of the page
• Describe who you are trying to reach, as if you were explaining it to a teammate
• Click Generate
• The customer list will update instantly and you will see the audience size change at the top of the list

Example prompts

• "People who attended over a year ago but have not purchased since."
• "Loyal attendees who have attended at least three events in the last two years and spent over $300."
• "Early buyers who purchased within three days of the event going on sale."

If you are not sure where to start, the AI panel includes suggested prompts such as Inactive past attendees, Loyal event attendees, and Early bird purchasers. Click any of these to instantly generate a sample audience, then refine it further if needed.

Refine an audience with filters

For more control, you can layer filters on top of an AI-generated audience or build one manually from scratch.

• Click Filters in the right-hand panel
• Apply conditions such as purchase timing, spend thresholds, attendance frequency, or event history
• The customer list updates in real time so you can immediately see the impact of each filter

When to use filters

• You need an audience that matches very specific criteria
• You want to validate or tighten an AI-generated segment
• You need a repeatable, consistent segment definition

Save a segment for reuse

Once your audience looks right, save it as a segment so you can reuse it for future campaigns, reporting, or targeting without rebuilding it.

• Go to the Segments tab
• Click Save segment
• Give it a clear, descriptive name that describes the rule — for example, "Early buyers, 0 to 3 days" or "Attended 3+ events, spent over $300"

Run a campaign

After building or selecting an audience, you can take action immediately from the same page.

• For email: click the Email campaign tab, compose your message, and send to the selected audience
• For SMS: click the SMS campaign tab, select your segment, compose your message, and send. For more details on SMS, see Sending SMS messages to ticket buyers.

Tip: The audience you see on the Customers page is the audience that will receive your message. Always review the customer list before starting a campaign.

Best practices

• Start broad with AI, then narrow with filters
• Save segments you plan to use again, especially for recurring sends
• Use segment names that describe the rule, not the intent
• Spot-check the customer list before sending a campaign

Troubleshooting

The audience looks too small: Broaden your prompt, remove one filter at a time, then regenerate.

The audience looks too large: Add one more constraint — such as a date range, purchase count, or spend threshold.

AI results feel off: Reword your prompt with more concrete criteria (numbers, dates, specific events), then layer filters on top to fine-tune the results.

Need support? Our team is here to help. Get in touch with us by filling out this contact form.