Organizer guide: Quick guide to season renewals
Running renewals for the new season? Here’s what you need to do — and when. For full details on every setting, see Setting up season pass renewals.
The renewal flow at a glance
- Add a new season to your existing membership group.
- Re-add the issue tickets benefit for the new season — before any sales or renewals.
- Activate renewals. Members get notified and can renew or decline.
- Renewal deadline passes. Unrenewed seats are released to the public.
Three things you need to do
1. Add the new season
You never need to build a new membership from scratch. Just add a new season to your existing group.
- Go to your membership group → Edit.
- Scroll to Seasons and click Add new season.
- Set the season name, start and end dates, and the renewal deadline — the date by which existing members must renew to keep their seats.
- Click Save.
⚠️ Set the renewal deadline before the new season sale start date so existing members get the first window to secure their seats.
2. Re-add the issue tickets benefit
The issue tickets benefit needs to be added for each new season — it’s what links renewing and new members to their seats in the upcoming season’s ticket batches.
- In the membership group, click Add benefit.
- Select Issue tickets → Assigned seating → your arena’s seating map.
- Confirm seat assignments for each level and click Save.
⚠️ This must be done before any renewals or new-season purchases are completed. Do this step first.
3. Activate renewals
- From the membership group page, toggle Season renewals to Active.
- Members receive an email notification with a link to renew.
- Automatic reminder emails go out at 1 month, 2 weeks, 1 week, and 1 day before the renewal deadline.
- Members renew (or decline) from their Showpass dashboard — no manual processing needed.
- After the deadline, all unrenewed seats are automatically released to the public.
What members can do
- ✅ Renew at the same level — keeps their exact seats and tier.
- 🔄 Upgrade or downgrade — changes their tier if other levels are available.
- ❌ Decline — seats are released at the deadline.
For the member’s step-by-step renewal experience, see Ticket buyer guide: Accessing and renewing your membership.
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