Creating a Discount Code

How to Create and Manage Discount Codes in Showpass

Step 2: Fill in Discount Details

• Discount Type: Choose "Discount Code" for a standard, single-use code. For bulk or automatic discounts, see further instructions on how to create Bulk Discounts or Auto Discounts.
• Discount Code: Enter the characters your ticket buyers will use at checkout to redeem the discount.
• Discount Description: Add a description that will appear to the ticket buyer when they apply the discount.

• Discount Amount: Set the percentage or fixed dollar reduction for the discount. If you're offering a discount for individual items, note that a fixed dollar amount is required. Discounts can be applied to multi-day, time-slotted, or template events by selecting either the "Parent" or "Template" options in the following steps.
  
  

Amount Off: Decide whether the discount applies to the Entire Order or Individual Items. 



Amount Off Entire Order: The discount will apply to the total amount in the basket. You can select:

• All items
• Specific items (like only tickets, memberships, or products)
• Everything except specific items

• Amount Off Individual Items: The discount will be applied to each item separately. You can select:
  
  
  • All items
  • Specific items
  • Everything except specific items
    
    

• Step 3: Enable or Disable Applicable Events, Products, and More

  Once you've set the discount details, you’ll need to specify where the discount will apply. You can enable or disable the discount for specific categories:

  • Events: Apply the discount to all events, specific events, or exclude certain ones.
  • Memberships: Choose whether the discount applies to all memberships or only selected ones.
  • Products: Set the discount to include or exclude specific products.
    
    
    

• Toggle the categories on or off as needed to control where the discount can be applied.
  
  
  

• Step 4: Set Limits

  Next, you can set limits for how the discount is used:
  
  

  • Usage Limits per Customer: Restrict how many times a ticket buyer (tied to their email address) can use the discount code. For example, if set to 1, the ticket buyer can only apply the code once per transaction or event.

  • Item Limits per Customer: Limit how many items in a transaction the discount applies to. For example, you might allow the discount to apply to the first two items in the basket, but not to any additional items beyond that.

  • Overall Usage Limits: Set a total limit on how many times the discount can be used by all ticket buyers combined. For instance, you could cap the discount at 100 uses across all transactions.
    
    

  
  
  

Configure activation dates to set the start and end times for the discount. If no dates are set, the discount becomes active immediately with no expiration.
 

Acceptable Locations: Finally, choose whether the discount can be used online, at the box office, or both.

Step 5: Activate and Save

At the top of the page, you can choose to have the discount active or paused upon creation.

Once all the information is entered, click ‘Save’ to finalize the discount code!

The discount will now appear on the main discounts page, where you can search, edit, deactivate, or duplicate it. If duplicating, make sure to create a unique code.

Managing Early Release and Multi Discounts

For early release tickets not visible to the public, consider password-protecting ticket types or revealing hidden ticket types using a tracking link.

If you want to allow ticket buyers to use multiple discounts at checkout, contact our team by submitting a Request Form to enable the "Multi Discounts" feature. This allows multiple discounts to stack, but note that they add together rather than apply successively. For example, two 50% discounts will result in a 100% discount, making the event free.