Organizer guide: How to create and use affiliate tracking links
Affiliate links help you track traffic, sales, or engagement from a specific marketing partner or campaign. You can use a single affiliate link to track multiple events and products under your organizer page or a specific URL.
What is an affiliate tracking link?
An affiliate link redirects users to a custom URL—such as your Showpass organizer page—and records analytics data from visitors who click on it. This helps you understand performance across different affiliates or promo sources.
Step-by-step: Create an affiliate tracking link
- Open the dashboard pop-out menu and click Tracking Links.
- Click Create Tracking Link at the top or center of the page.
- Choose Affiliate Link under the Link Type dropdown.
- Add a Description to help you identify the purpose or partner for the link.
- Ensure the Redirect URL is correct (defaults to your organizer page). Edit this if you want to direct traffic to a specific event or product page.
- Click Create Link to generate the trackable URL.
How to use and share your affiliate link
- Once the link is created, click Copy to copy it to your clipboard.
- Share the link with your affiliate partner, sponsor, or marketing channel.
- You can monitor traffic and conversions generated by that link directly in the Tracking Links section.
Troubleshooting & FAQs
Can I change the redirect URL after creating the link?
No, you'll need to create a new tracking link with the updated URL and description.
Can I use affiliate links for multiple events?
Yes. If the redirect URL is your organizer page, all events listed there will be tracked under the same link.
Do affiliate links work for external websites?
Only Showpass-hosted URLs can be used for affiliate tracking links. External redirects are not supported.
Where do I view analytics for affiliate links?
Go back to the Tracking Links section in your dashboard to see traffic and performance data for each link.
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