Organizer guide: Overview of memberships and season pass setup
This guide explains how memberships work in Showpass and how to use them to offer season passes or loyalty programs that increase value for your attendees and build long-term retention.
What is a membership?
A membership is a customizable product that grants attendees access to perks such as bundled tickets, exclusive discounts, scan-based entry, or renewable season passes. Organizers can configure multiple access tiers based on their pricing strategy and audience preferences.
Tip: Memberships are ideal for recurring events or year-round venues aiming to boost retention and engagement.
Why use memberships?
- Streamlined access: Allow attendees to enter events using a QR code without individual ticket purchases.
- Flexible pricing tiers: Create general, VIP, youth, or senior memberships with varying benefits.
- Automated renewals: Offer memberships that renew on a seasonal or annual basis.
- Bundled benefits: Include event ticket packages, early access, or exclusive discounts.
- Integrated user experience: Members can manage everything through their Showpass dashboard.
Who should use memberships?
Memberships and season passes are well-suited for:
- Attractions like museums and galleries with daily or repeat access needs
- Sports teams offering season tickets and automatic renewals
- Theatres or performing arts groups with recurring show schedules
- Festivals providing multi-day access or tiered VIP benefits
- Clubs and associations offering exclusive events or member-only perks
Next steps
To begin building and configuring your memberships, check out these guides:
- Building memberships
- Adding benefits to memberships
- Managing season renewals
- Membership statistics and reporting
Troubleshooting or FAQs
Can I offer both one-time and renewable memberships?
Yes. Showpass supports both non-renewable and auto-renewing membership models based on your configuration.
Can members buy tickets not included in their membership?
Yes. Members can still purchase separate event tickets unless restricted by access settings.
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