Overview

Setting up a Pay What You Can Ticket

• Create Your Event
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  • Set up the event as usual.
• Create a Ticket Type
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  • Navigate to the Ticket Type section on the Edit Event page.
  • Click Create Ticket Type and configure:
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    • Name
    • Inventory Amount
    • Price (This is the “face value” price, which will appear as one of the pre-set options).

• Click the gear icon on the ticket to open Advanced Settings.

• In the pop-up modal, select the Pay What You Can tab.

Configuring PWYC Options:

• From the dropdown menu, select either:
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  • Create New Configuration to set up a new PWYC structure.
  • Use a Saved Configuration if one already exists.

• Click Add Option to input additional pre-set amounts (up to 5).
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  • Options must be $5 or above, except when allowing free tickets.

• If you’d like to allow free or $0 tickets, check Allow Free Tickets. Doing so will automatically set the first option to $0.
• Customers will also have the option to enter in a Custom Amount on the Buy Tickets page. The custom amount cannot be less than the lowest value entered in the configuration.

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  • Save Your Configuration
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    • If creating a new configuration, click Create to save it.

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  • If updating an existing configuration:
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    • A warning will appear showing how many tickets will be affected.
    • Click Update to apply changes or select Create New Configuration to leave the existing one unchanged.

• Finalize Ticket Type Settings
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  • Make any additional updates to the ticket type as needed.
  • Click Next to save the ticket type settings.

• Save Your Event
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  • After setting all desired options, click Save to save your event.

Customer Experience: Using Pay What You Can Tickets

Customer Journey

1. Start the Purchase

• Navigate to the Events Page and click on the Buy Tickets button.

2. Selecting a Pay What You Can Ticket

• The Pay What You Can selector will appear under the PWYC ticket type.
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  • Customers will see the pre-set amounts you have configured, along with the ticket’s face value.

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  •  
    • Use the "+" button to add tickets to the cart.
    • Customers can choose from the pre-set options configured in the ticket type or select the Custom Amount option.

• Selecting the Custom option will open an entry box.
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  • Customers can delete the pre-filled value and enter any value ≥ $5 (or $0 if Allow Free Tickets is enabled).

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  • Note: Values less than $5 are not accepted due to payment gateway limitations. Customers attempting to enter a lower amount will not be able to save their submission:

• Click Save to confirm the custom value.

3. Completing the Checkout

• Proceed through the checkout process as usual.
• On the Review Page, customers can verify the selected price for their PWYC ticket(s).
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  • To adjust the price, remove the ticket and repeat the selection process, ensuring the correct price is entered or selected.

Reporting

• Pay What You Can Enabled - Yes/No
• Pay What You Can Surplus/Deficit - $ Value
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  • This value reflects the difference between the revenue collected from "Pay What You Can" ticket sales and the standard "face value" of those tickets (before fees and taxes).
• Surplus: If the amount collected from ticket buyers exceeds the face value, it represents a surplus.
• Deficit: If the amount collected is less than the face value, it represents a deficit.

• If the face value of a ticket is $20 and a buyer pays $25, the surplus is $5.
• If the face value is $20 and a buyer pays $15, the deficit is $5.

Limitations

• Box office sales
• Mobile app sales
• Ticket packages
• Memberships
• Products
• Events within Attraction Events
• Widgets