Organizer guide: Understanding and activating the Advanced Analytics Dashboard
The Advanced Analytics Dashboard helps you unlock deep insights into your event performance—right from your Showpass Daily Dashboard. Whether you're in music, sports, seasonal attractions, or festivals, this add-on equips you with the metrics that matter most.
In this article, you will learn:
- The benefits of using Advanced Analytics
- The differences between Industry and Custom dashboards
- How to upgrade your plan to access analytics
- How to activate the add-on
Benefits of Advanced Analytics
- Data-driven decision making: Make informed choices based on real-time data and trends.
- Centralized insights: View all relevant performance metrics within the Showpass app.
- No data exports needed: Analyze metrics in-app—no spreadsheets required.
Types of dashboards available
| Feature | Industry Dashboard | Custom Dashboard |
|---|---|---|
| Description | Essential analytics for Sports, Music, Seasonal Attractions, Festivals, and Conventions | Tailored metrics based on your unique needs |
| Availability | Professional plan and above | Premium plan only |
| Access time | Immediate | Approx. 2 business days |
| Cost | $0.05 per item | $0.10 per item + $150 one-time setup fee per card |
| Industries | Sports, Seasonal, Music, Festivals, Conventions | Not industry-specific |
How to qualify for Advanced Analytics
You must be on a Professional or Premium plan to access analytics. To request an upgrade:
- Submit a request using this contact form.
- For more info, visit our article on Showpass plans.
How to activate Advanced Analytics
Step 1: Open the Add-On Menu
From your Daily Dash, click the "View options" button to launch the add-on selection modal.
Step 2: Choose Your Dashboard Type
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For Industry Dashboard:
- Click “Add” next to the Industry Dash option
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- Select your industry and preview the dashboard
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- If eligible, start a Free Trial. If not, proceed with regular activation
- A confirmation modal will appear to finalize the addition
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For Custom Dashboard:
- Click “Add” next to the Custom Dashboard option
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- Complete the request form describing your data needs
- Click “Add to Plan” to submit your request
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- You'll receive a confirmation once your request is being processed
What is tracked?
The add-on cost is based on the number of items tracked, including:
- Tickets (paid and free)
- Memberships and membership-based tickets (e.g. season passes)
- Products
- Complimentary tickets
Need support? Our team is here to help. Get in touch with us by filling out this contact form.