Organizer guide: How to create and customize a Group Sale in the Box Office

Organizer guide: How to create and customize a Group Sale

Group Sales let you create a custom webpage where sponsors or VIP clients can purchase, claim, or reserve inventory. This includes tickets, memberships, and products at regular price, a discount, or for free. You can customize the page with branding, banners, and descriptions.

Use case example

A racing event wants to reserve premium seats for a major sponsor. The Organizer creates a Group Sale, uploads the sponsor's logo as a banner, and shares the unique link with the brand to distribute among their clients.

Step 1: Put inventory on hold

  • Open the Box Office and click Sell.
  • Add the desired tickets to the cart.
  • Click Continue to proceed to the checkout form.

Box Office checkout form

Step 2: Add ticket buyer information and create the Group Sale

  • Create a new buyer profile or select an existing one.
  • Click the Group Sale button to generate the Group Sale.
  • You'll see a success message and be returned to the ticket selection screen.

Step 3: Customize the Group Sale

  • Go to the Holds tab from the Box Office navigation bar at the bottom of the screen.
  • Find your newly created Group Sale (look for the Group Sale badge).

Group Sale badge visible in the Holds tab

  • Click the hold card to expand its options.
  • Select Customize hold link to open the customization modal.

Customize hold link option in the Group Sale card options

Step 4: Set limits, add branding, and write a description

  • Set purchase limits: Define minimum and maximum limits per buyer (e.g., limit to 3 total items from a mix of tickets, memberships, or products).
  • Add a banner: Upload an image for sponsor or event branding (optional).
  • Write a description: Add a personalized message for attendees (e.g., thank you note, instructions, or event tips).

Group Sale customization modal showing limits, banner, and description fields

  • Click Save. Wait for the success message to confirm your changes.

Success message confirming Group Sale customization was saved

Step 5: Share the Group Sale link

  • On the Holds page, click the copy icon next to the Group Sale.
  • Share the URL with sponsors, clients, or selected guests.

Copy icon next to a Group Sale on the Holds page

Step 6: Group Sale landing page

When someone opens the link, they'll land on a branded page with only the inventory associated with that Group Sale. All branding, descriptions, and limits will be visible.

Group Sale landing page showing branding and available inventory

Limitations

  • Once created, you cannot edit the inventory within a Group Sale.
  • Minimum purchase limits do not apply to assigned seating ticket types.

Troubleshooting & FAQs

Can I add more items to a Group Sale later?
No. You cannot modify the inventory after the Group Sale is created. You would need to create a new Group Sale with the updated selection.

Do limits apply to assigned seating tickets?
No. Minimum purchase limits currently do not work with assigned seating.

Can I create Group Sales for different clients at the same time?
Yes. You can create multiple Group Sales, each with unique inventory, branding, and links.


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