Organizer guide: Using Branded Sponsorship Portals (Dynamic Hold Links)

Organizer guide: Using Branded Sponsorship Portals (Dynamic Hold Links)

Branded Sponsorship Portals, also known as Dynamic Hold Links, allow you to reserve specific tickets, products, or memberships for sponsors or partners. These links lead to a branded landing page where recipients can purchase discounted or complimentary items. They can also choose to purchase just a portion of the available items rather than the full basket, making this a flexible and efficient solution for partner ticket distribution.

How to create a Branded Sponsorship Portal

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  • Open your dashboard and navigate to Sell Tix.
  • Start a transaction as you normally would by adding tickets, products, or memberships to the cart.
  • Scroll down to the bottom of the page and click the arrow beside the Put on Hold button.
  • Select Create Dynamic Hold from the dropdown.

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Note: A message will confirm the transaction has been placed on hold.

Customize your hold

  • Click View Holds in the top right corner to open the Holds page.
  • Locate the Dynamic Hold you just created. You can search by event name or date to find it quickly.
  • Click Customize Hold Link next to the hold.

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  • In the customization window, set the following preferences:
    • Minimum Purchase: Minimum number of items required to purchase
    • Maximum Purchase: Maximum number of items the recipient can buy
    • Description: Optional label to identify the purpose or audience for the hold
  • Click Save Hold to finalize the setup.

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Share the link

  • Back on the Holds page, copy the Dynamic Hold URL.

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  • Send the link to sponsors, partners, or other ticket buyers as needed.

What the recipient sees

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  • Recipients will land on a branded checkout page showing the available tickets, products, or memberships.
  • They can select the items they want to purchase—within the purchase limits set by you.
  • Once ready, they proceed to checkout, enter their details, and complete the purchase.

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This setup makes it easy for you to manage sponsor access and for guests to redeem special offers without needing promo codes or manual coordination.

Troubleshooting & FAQs

Why can’t I see the 'Create Dynamic Hold' option?
Make sure you're accessing the box office via Sell Tix and that at least one item has been added to the cart.

What happens if I don’t customize the hold limits?
By default, the maximum purchase will be set to 1. Edit the limits to allow bulk redemptions.

Can I track redemptions?
Yes! Use the View Holds page to track usage, quantities claimed, and who has redeemed items.


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