Are you thinking about, or feeling pressured to cancelling your event and offering refunds? Here are some solutions we've seen to cancelling your event all together
It can be costly to cancel your event all together because most events don’t have insurance to protect themselves from cancellation. Artists deposits, venue deposits, marketing costs all add up. We recommend considering all of your options before you offer a mass refund.
If you can offer a good customer service alternative it could save you money, and save your reputation.
Your event business has options and alternatives that are still fair to the customer.
Here are 6 solutions that are being used in the event industry
1. Allow your customers to redeem their ticket for any future event
Used by: SXSW and Ultra Music Festival tickets can be deferred for up to 3 years.
Good for: Annual events, or companies with multiple events per year
2. Reschedule or Postpone
Used by: NBA, NHL, MLB, Fast and the Furious 9 film release, Coachella
Good for: Recurring events, Launches, Annual events
3. Offer a ticket to an upcoming partner event
Used by: Not sure. Feel free to break new ground!
Good for: Permanent Venues, Multi-event businesses, Bars, Clubs
4. Host an online event
Used by: Facebook's – F8, Google Next Conference
Good for: Workshops, Conferences, Talks, Seminars Presentations
5. Offer programs they can do at home
Used by: Crossfit Events offering a home workout
Good for: Instructional events, Education, Seminar, Workshops, Fitness, Nutrition
6. Leave your event as is, and anticipate you will still be able to host your event as planned
Used by: The Olympics 2020, Shambhala Music Festival
Good for: Events that are a couple months from now
What's the idea you’d like to move forward with?
Please reach out to us: firstname.lastname@example.org or your Account Manger and we can help you arrive at the best decision for your event and business.