Organizer guide: How to send email campaigns using Campaign Monitor
To send an email campaign through Showpass, you will first need to integrate your account with Campaign Monitor. This article outlines the steps to connect your account, build segmented lists, and send campaigns to opted-in Ticket Buyers.
Step 1: Set up your Campaign Monitor integration
- Ensure you have a Campaign Monitor account. If not, click here to set one up.
- Open your Showpass dashboard and go to Network Management.
- Select Email Campaign from the top-right menu.
- If not already connected, you’ll be prompted to Click to begin your campaigns.
- Then click If you have confirmed your campaign account, click here.
- Log into Campaign Monitor and allow access.
- You will be redirected back to Showpass with Campaign Monitor now integrated.
Step 2: Build and manage your ticket buyer lists
Once integrated, the following actions will be available under Email Campaigns
- New List: Create a list to segment your Ticket Buyers.
- Add Customers to List: Add buyers to any existing list.
- New Admin: Assign which staff can manage email campaigns.
- New Campaign: Opens Campaign Monitor to build and send your email.
How to use filters to build lists
- Click Filters in the top-right menu.
- Apply filters based on criteria such as:
- Event attended
- Date range of purchase
- Important: Always apply the 'Subscribed to Email' filter under Subscription Status to target only those who have opted into communications.
Step 3: Add buyers to a list
- To start fresh, click New List, name your list, then use Add Customers to List.
- To update an existing list, go directly to Add Customers to List and select the appropriate list.
Step 4: Send your campaign
- Once your list is ready, click New Campaign.
- This will redirect you to Campaign Monitor where you can design and send your campaign.
Troubleshooting or FAQs
Why do I see an error saying I need to be added as a campaign admin?
This means your organization’s Campaign Monitor account is already set up. Ask your administrator to add you as a campaign admin in Showpass.
Why aren’t some Ticket Buyers appearing in my filtered results?
Ensure you have included the 'Subscribed to Email' filter. Only opted-in buyers will appear.
Can I use Campaign Monitor without connecting to Showpass?
To target your Showpass Ticket Buyers using filters and lists, you must integrate your account through the steps above.
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