1. Showpass
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  3. Facebook Analytics

Installing Facebook Pixel

Showpass Support
Updated

Enable Facebook Pixel for your Showpass assets to go alongside your Facebook Conversions API integration.

 

Showpass offers a Facebook Pixel integration with Facebook Conversions API compatibility. 

To set up these features to their full capabilities, you will need full access to your Facebook Pixel property.

 

Add your Pixel ID 

  1. Login to your Facebook Business Manager and navigate to ‘Events Manager’
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2. On the left navigation bar, go to ‘Data Sources’
 
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3. Find the pixel you would like to use to track your Showpass events.
 
4. Go to the ‘Settings’ tab of your pixel.
 
 
6. It’s here you will find your Pixel ID! Copy these string of numbers (CMD or CTRL + C).
 
7. Navigate to your ‘Organization Info’ page and click the ‘Analytics Tab.’
 
8. Paste the Pixel ID into the Facebook Pixel input & click ‘Save.’
 
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What data does Showpass send to Facebook?

Showpass follows the standard events and parameters for Facebook Pixel:
 

Page Views

We track basic page views on event pages, membership pages, and checkout.

 

AddToCart

When a single item is added to the shopping cart.

EXAMPLE DATA

fbq('track', 'AddToCart', {
  content_ids: [123],
  content_type: "product_group",
  content_name: "General Admission",
  value: 43.05,
  contents: [
    {
      id: 1,
      quantity: 4,
      item_price: 10.00,
    },
  ],
  currency: "CAD",
});

Value is a subtotal of the items, essentially item.price * item.quantity, including Showpass Fees.

 

InitiateCheckout

When a customer lands on the checkout page.

EXAMPLE DATA

fbq('track', 'InitiateCheckout', {
  content_ids: [1, 2, 3],
  content_type: "product_group",
  currency: "CAD",
  num_items: 12,
  contents: [
    {
      id: 1,
      quantity: 4,
      item_price: 10.00,
    },
    {
      id: 2,
      quantity: 5,
      item_price: 10.00,
    },
    {
      id: 3,
      quantity: 3,
      item_price: 10.00,
    },
  ],
  value: 76.71,
});

Value is a subtotal of the items, essentially item.price * item.quantity, including Showpass Fees.

 

Purchase

When a customer completes a purchase.

EXAMPLE DATA

fbq('track', 'Purchase', {
  content_ids: [1, 2, 3],
  content_type: "product_group",
  currency: "CAD",
  num_items: 12,
  contents: [
    {
      id: 1,
      quantity: 4,
      item_price: 10.00,
    },
    {
      id: 2,
      quantity: 5,
      item_price: 10.00,
    },
    {
      id: 3,
      quantity: 3,
      item_price: 10.00,
    },
  ],
  value: 76.71,
});
Value is a subtotal of the items, essentially item.price * item.quantity, including Showpass Fees.
 

CompleteRegistration

Sent when a guest list is submitted through the widget

 

Limitations

  • This integration does not track purchases made through any of our iPhone, iPad or Android applications, and does not track sales through our staff box office.
  • Once complete, you should start seeing data in your analytics property within 24 hours. If you do not see data within 24 hours, please check that you have the correct pixel installed or contact support.