An overview of memberships & seasons passes
This guide introduces how memberships work in Showpass and how you can use them to offer flexible, value-packed season passes or loyalty programs to your attendees.
What is a membership?
A membership is a customizable product that gives attendees access to perks such as scan-based entry, bundled tickets, exclusive discounts, or renewal-based season passes. You can configure different tiers of access based on your pricing strategy and audience.
💡 Tip: Memberships can help build long-term loyalty and improve ticket buyer retention for recurring events or venues.
Why use memberships?
- Streamlined access: Allow entry via QR scan without individual ticket purchases
- Flexible pricing tiers: Offer general, VIP, youth, or senior memberships with different benefits
- Automated renewals: Set up seasonal or annual renewal cycles
- Included benefits: Add ticket packages, discounts, or early access to events
- Integrated experience: Members manage everything through their Showpass dashboard
Who should use memberships?
Memberships and season passes are a great fit for:
- 🎟️ Museums, galleries, and attractions with daily access
- 🏒 Sports teams offering season tickets and renewals
- 🎭 Theatres or arts groups with recurring shows
- 🎶 Festivals with multi-day or VIP access levels
- 👥 Clubs and associations offering exclusive events and perks
Next steps
Use this guide as your starting point, then follow the links below to build and configure your membership offering:
- Building memberships
- Adding benefits to memberships
- Managing season renewals
- Membership statistics and reporting
💬 Need help? Contact us by submitting a Request Form to our support team.