Guide to Memberships & Season Passes

An overview of memberships & seasons passes

This guide introduces how memberships work in Showpass and how you can use them to offer flexible, value-packed season passes or loyalty programs to your attendees.


What is a membership?

A membership is a customizable product that gives attendees access to perks such as scan-based entry, bundled tickets, exclusive discounts, or renewal-based season passes. You can configure different tiers of access based on your pricing strategy and audience.

💡 Tip: Memberships can help build long-term loyalty and improve ticket buyer retention for recurring events or venues.


Why use memberships?

  • Streamlined access: Allow entry via QR scan without individual ticket purchases
  • Flexible pricing tiers: Offer general, VIP, youth, or senior memberships with different benefits
  • Automated renewals: Set up seasonal or annual renewal cycles
  • Included benefits: Add ticket packages, discounts, or early access to events
  • Integrated experience: Members manage everything through their Showpass dashboard

Who should use memberships?

Memberships and season passes are a great fit for:

  • 🎟️ Museums, galleries, and attractions with daily access
  • 🏒 Sports teams offering season tickets and renewals
  • 🎭 Theatres or arts groups with recurring shows
  • 🎶 Festivals with multi-day or VIP access levels
  • 👥 Clubs and associations offering exclusive events and perks

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Next steps

Use this guide as your starting point, then follow the links below to build and configure your membership offering:

  • Building memberships
  • Adding benefits to memberships
  • Managing season renewals
  • Membership statistics and reporting

💬 Need help? Contact us by submitting a Request Form to our support team.