An overview of memberships & seasons passes

This guide introduces how memberships work in Showpass and how you can use them to offer flexible, value-packed season passes or loyalty programs to your attendees.

What is a membership?

A membership is a customizable product that gives attendees access to perks such as scan-based entry, bundled tickets, exclusive discounts, or renewal-based season passes. You can configure different tiers of access based on your pricing strategy and audience.

💡 Tip: Memberships can help build long-term loyalty and improve ticket buyer retention for recurring events or venues.

Why use memberships?

• Streamlined access: Allow entry via QR scan without individual ticket purchases
• Flexible pricing tiers: Offer general, VIP, youth, or senior memberships with different benefits
• Automated renewals: Set up seasonal or annual renewal cycles
• Included benefits: Add ticket packages, discounts, or early access to events
• Integrated experience: Members manage everything through their Showpass dashboard

Who should use memberships?

Memberships and season passes are a great fit for:

• 🎟️ Museums, galleries, and attractions with daily access
• 🏒 Sports teams offering season tickets and renewals
• 🎭 Theatres or arts groups with recurring shows
• 🎶 Festivals with multi-day or VIP access levels
• 👥 Clubs and associations offering exclusive events and perks

Next steps

Use this guide as your starting point, then follow the links below to build and configure your membership offering:

• Building memberships
• Adding benefits to memberships
• Managing season renewals
• Membership statistics and reporting

💬 Need help? Contact us by submitting a Request Form to our support team.