How to Enable Google Events for Different Event Types

Setting Up Google Events for Music, Sports, Comedy, and Arts Events

Showpass makes it easy to list your events on Google through the Google Events Integration, but you'll need to ensure a few specific details are set up correctly for each event type. If you'd like to learn more about how Google Events integrates with Showpass, click here. Below is a simple guide to get your music, sports, comedy, or arts and theatre events ready for Google Events.

Music and Concert Events

To enable Google Events for your music or concert event, make sure you’ve completed these steps in your event creation or editing form:

1. Category: Choose "Music" as the event category.
   
   
   
   
2. Headliner(s): Search and select the main artist(s) from the MusicBrainz database. The system will suggest existing performers.
   
   
   
   
3. Supporting Artist(s): Similarly, search and select the supporting artist(s) from the MusicBrainz database.
   
   
   
   
4. Manually add in Artist details through MusicBrainz if needed.

Showpass integrates with MusicBrainz for artist information. If an artist is not in the MusicBrainz database and therefore not syncing with Showpass, you can add the artist in manually to MusicBrainz by following the steps linked here.

Once you’ve filled out these fields and saved your changes, your music or concert event will be automatically submitted to Google Events.

Sports Events

For sports events, follow these steps:

1. Category: Select "Sports" as the event category.
   
   
   
   
2. Home Team: Search and select the home team.
   
   
         
3. Away Team: Select the opposing team. 
    
    
   
   
4. Add a New Team (optional): If the team is not already in the system, click the "+Add Team" button at the bottom of the section.
   
   
   
   
5. Add New Team Information: A modal will pop up where you can enter the new team's name, location, sport, and (optional) website. Click "Add Team" once the information is entered.
   
   

Tags Section: Don't forget to use the "Tags" section to tag the playing teams. This helps ensure that your event is correctly categorized and searchable on Google.

Once these details are completed, save your event changes to ensure the platform can send the event to Google Events for increased visibility.

Comedy Events

To set up Google Events for your comedy show, fill in these details:

1. Category: Select "Comedy" as the event category.
   
   
   
   
2. Headliner(s): Choose the main comedian(s) for the event.
   
   
   
   
3. Supporting Comedian(s): Search and select additional comedians.
   
   
   
   
4. Add a New Comedian (optional): If you want to add a new comedian, click the "+Add Comedian" button.
   
   
   
   
5. Enter New Comedian Info: A modal will appear where you can enter the comedian’s name. Click "Add Comedian" when done.
   
   

After saving, your comedy event will be ready to appear in Google Events.

Arts and Theatre Events

For arts and theatre events, like plays or musicals, complete the following:

1. Category: Choose "Arts & Theatre" as the event category.
   
   
   
   
2. Name: Search and select the name of the performance, such as a play, musical, or ballet.
   
   
   
   
3. Add a New Show (optional): If your show isn’t in the system, click the "+Add Show" button.
   
   
   
   
4. Enter Show Info: A modal will pop up for you to enter the name of the show. Click "Add Event" to save it.
   
   
   
   

Once you've updated these details, don’t forget to save your changes so your arts and theatre event can be included in the Google Events feed.