If you are looking to gain an enhanced understanding of your organization's event performance, then having access to multiple types of analytics will be essential.
Showpass offers an extensive set of analytic capabilities, including:
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Google Analytics 4: Tracks user interactions on your event pages to provide insights into attendee behavior.
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Google Ads: Allows you to monitor the performance of your paid advertising campaigns.
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Facebook Pixel: Helps in tracking conversions from Facebook ads and optimizing ad delivery.
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Facebook Conversions API: Enables server-side tracking of user interactions for more accurate data collection.
Knowing how well your event is performing across a variety of different metrics will give you the opportunity to make real-time decisions, as well as better optimize your time and efforts.
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