About Google Analytics 4

Google Analytics 4 (GA4) will replace Universal Analytics on Apr. 3, 2023.


New GA4 capabilities include the addition of currency and value into all analytics events, which means that any event can be marked as a conversion. Previously, this was only available to the purchase event as that was the only analytics event with currency and value.


As part of your GA4 experience, you may need to:


To compare how your GA4 configuration behaves against UA, visit the following articles:


The full UA  to  GA4 migration guide can be found here.